A little note on why I’m starting this blog

Over the last few years of building The Thread Co., I’ve had so many moments where I’ve found myself thinking, why does nobody tell you about this part of running a business?

Not necessarily the big things, either. Sometimes it’s the smallest, most unexpected situations that leave you wondering what you’re supposed to do next. Things you never anticipated having to deal with, decisions you didn’t know you’d have to make, and problems you didn’t even know existed until they landed right in front of you.

And then you figure it out. Well, you have to, don’t you?

I think this is one of the things I’ve come to value the most about this whole experience. It has pushed me into situations I probably wouldn’t have put myself in otherwise, and made me work through things I hadn’t even considered when I started. Sometimes you have an idea of how something should go, and then reality has other plans. You adjust, make decisions, make mistakes, try to find a solution, and move on. Occasionally, you look back and wonder how you managed to pull it off in the first place.

There are so many stories behind how things turn out, and most of them never really get told.

Instagram has been a big part of our journey, and I love that it allows us to share our work with so many people. But there’s only so much you can get into a reel, a caption or a few stories. Some things need a little more context and are worth talking about in more detail, even if there’s no big takeaway at the end of them.

And that’s really why I wanted to start this blog.

I want to talk about the things I’ve learned while building The Thread Co., the things I wish I’d known earlier, the decisions that worked out and the ones that didn’t quite go to plan. The process behind certain projects, the realities of running a creative business, and the many little things that happen behind the scenes that you don’t necessarily get to see.

There’s also a lot I want to explore when it comes to The Thread Co. itself. I’ve always loved the art of embroidery but we're constantly evolving, and I don’t think I’ve ever wanted to be limited to one particular kind of product or one way of doing things. There’s so much more I’d love to experiment with, and I’m still figuring out what that looks like, and I’d like to share more of that process as it happens.

I also think running a creative business can be surprisingly isolating. Not because there’s nobody around you, but because so much of what you have to figure out is specific to what you’re building. You can look for advice, read about other people’s experiences and do all the research you want, but sometimes you’re still left having to make a decision without knowing whether you’re making the right one.

I’d love for this to be a space where we can talk about those things a bit more openly.

I don’t have all the answers, and I’m certainly not here to pretend that I do. There are plenty of things I’m still learning, and I’m sure there will be many more along the way. But I do think there’s value in sharing what you’ve experienced, even if it’s simply to let someone else know that they’re not the only one figuring things out as they go.

And this isn’t just for people who run creative businesses, either. If you’re curious about what goes into building a creative brand, how a project comes together, or what happens beyond the finished product, I hope you’ll find something interesting here, too.

I won’t promise a new post every week, because I’d rather share something when I have something worth saying than stick to a schedule for the sake of it. But I do hope to keep coming back here and sharing more as we go.

If you’ve made it this far, thank you for reading. I hope you’ll come back for the next one!